Post by bob q on Nov 6, 2011 9:06:45 GMT -5
TL leads in circulation
Times Leader Staff
The Times Leader remains the number one newspaper in Luzerne County in Sunday and daily circulation, according to the latest report from the Audit Bureau of Circulations (ABC), the print media industry’s official auditing firm.
The ABC Fas-Fax figures released this week detail a six-month period ending Sept. 30, 2011, and compare the data to the same six-month period from a year prior. The Times Leader on Sunday, including branded editions, gained 18,296 print subscribers. For the same period, The Sunday Voice and The Sunday Standard Speaker, which report their numbers as one combined entity, lost 595 print subscribers. The Fas-Fax reports are based on figures supplied by the publishers and are subject to audit by the ABC.
The Fas-Fax reported the daily edition of The Citizens’ Voice lost 1,362 print subscribers and the daily edition of The Standard Speaker lost 836 print subscribers, a combined 2,198 fewer copies than the same six months reported in the 2010 publishers statement, whereas the daily edition of The Times Leader saw a loss of only 128 print subscribers.
The Times Leader and its branded editions now reach more than 70,000 homes on Sunday, and more than 40,000 homes daily, on a five-day average.
The Times Leader also continues to grow its online audience, as shown through Google Analytics. Timesleader.com saw more than 783,000 unique visitors for September 2011, not including the company’s weekly publication websites, an increase of more than 26 percent more than the 620,000 unique visitors reported for September 2010.
“I am thrilled with what our staff has achieved and the results they provide to our readers and advertisers. As the media landscape changes, and readers and advertisers demand varied content delivery solutions, we continue to invest in ways to offer our content through new channels. This enhances our ability to serve our customers,” said Prashant Shitut, Impressions Media president and interim CEO. “Looking at our audience growth in print and digital, clearly our strategy is working. Our advertisers benefit, as well, by getting solid results through our multi-platform offerings, as well as our traditional print products.”
While maintaining its solid print foundation, the company has continually embraced multimedia efforts with the launch of various mobile applications, including the area’s first news media iPad app. A recent example of the company’s successes is its recent W3 award for Mobile Media Innovation, presented by the prestigious International Academy of the Visual Arts, for the sophistication of technologies used by the company’s mobile web products. Other organizations receiving the award were HBO, E! and Cisco, as well as entrants from South Africa and New Zealand.
Impressions Media is a multimedia company that provides new media innovations, resources and products including website development, social media consulting and search engine marketing. The company owns The Times Leader, the Pittston Sunday Dispatch, Go Lackawanna, The Dallas Post, The Abington Journal, The Weekender and many websites and online platforms. The Times Leader, which traces its local roots back to 1879, is the only locally produced daily and Sunday newspaper in Luzerne County, providing all of its customer and advertiser services functions, as well as its printing facilities, from downtown Wilkes-Barre.
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